On April 2, 2007, Faithful Soles (FS) launched a brand new "Running Links" section, with advertising on the "Running Links" section available beginning on July 5, 2007. This will give businesses the opportunity to advertise their products and/or services to thousands of members and visitors to Faithful Soles. For businesses who cater to customers in local markets, they will have the opportunity for their ad to appear in the specific Geographic Advertisement Area page (or pages if they have multiple stores) of their choosing. We already have nearly 100 running clubs who will have links on Faithful Soles from around the USA and other countries whose members will have access to our site, including everything from the largest running club in the USA to clubs with small local memberships, and we are continually contacting more running clubs to make this list as comprehensive as possible. If you have any questions or comments about advertising a business, please email them to Account Services.

Overview of Faithful Soles web site hits and statistics

What is included with a business advertisement?

Business categories available for advertising

Overview of Geographic Advertising Areas

Advertising fees by Geographic Advertising Areas

Click here to access the business advertisement registration form.

Overview of Faithful Soles web site hits and statistics: Since launching Faithful Soles in August of 2006, web site hits have grown at a rapid pace.

• For the fourth quarter of 2006 (October-December), Faithful Soles average web site hits for members and visitors was approximately 15,000 hits per month;
• In the first quarter of 2007 (January-March), web site hits had a dramatic increase:
  • January and February jumped to almost 2,000-3,000 hits per day, resulting in 60,000-90,000 hits each month;
  • In March, hits per day grew to 4,000-5,000, with approximately 135,000 hits for the month.
• For the month of April, 2007, (through April 25), counts have averaged approximately 5,500 hits per day, with our all-time record number of hits in a single day of 6,940 occurring on April 25.
• At the current rate, we estimate web site hits to grow to as high as 250,000+ hits per month by the end of the 2007 calendar year (these figures will be updated on a quarterly basis). FS attributes this increase in site hits primarily to:
  • The wide appeal of the content on FS to members and visitors who include walkers, racewalkers, joggers, runners, ultra-runners, cyclists, swimmers, duathletes and triathletes of all ages and abilities.
  • Increasing numbers of running clubs, upcoming races, charities, and miscellaneous announcements being linked from around the USA and numerous other countries from around the world
  • The success of the site appearing in more and more search engine results;
  • Having links back to FS being placed on countless running-related web sites and blogs, where visitors to those sites are clicking on the FS links and coming to our site;
  • The growing popularity of our categorized and searchable Blog Database which now has bloggers from 41 states in the USA and 24 other countries around the world;
  • Newspaper articles, television appearances and speeches by Robert Key, Founder of Faithful Soles;
  • Word of mouth and/or email.

  Back to Top

What is included with a business advertisement?

• Business Name
• Business Logo - Faithful Soles reserves the right to crop and/or resize logos as it sees fit for page layout.
  • Sample Logo Size "A" - Rectangular or oblong/elliptical shaped logos may be a maximum width of 150 pixels and a maximum height of 100 pixels (unless they are submitted smaller than this, then they would remain the size submitted). In these cases, the logo would be resized keeping the same aspect ratio of the original logo size. For example, a logo that is 300 X 200 pixels would be resized to 150 X 100, which keeps the same aspect ratio. A logo 300 X 100  would be resized 150 X 50, again keeping the same aspect ratio, etc.
  • Sample Logo Size "B" - Square and circle logos would be resized to a maximum of 100 X 100 pixels (unless they are submitted smaller than this, then they would remain the same size). If you are not already aware, circle logos appear as a circle on the screen, but are in most cases within a pixeled square which is not visible on the screen.
• Contact Person (optional)
• Link to business web site (where applicable) and/or business email address
• Business phone and/or physical/mailing address (optional and/or where applicable)
• Business description (Up to 100 characters, including spaces) of the business' main category of products and/or services provided (Your business can be running or non-running related)
• Opportunity for a business to list special offers and/or discounts available to FS members

Back to Top

Business Categories available for advertisting (Note: Advertisers are listed under each category below in the Geographic Advertising Area they select (next section) in the order in which they signed up to advertise):

• Running shoes and apparel stores (cater exclusively to walker, joggers and runners)
• Cycling and apparel stores (cater exclusively to cyclists)
• Swimming and apparel stores (cater exclusively to swimmers)
• Multi-sport stores (Cater primarily to triathletes and duathletes)
• Health Foods, Nutrition, Diet & Weight-Loss
• Sports Medicine / Medical
• Other - If there is a category not listed above that is or is not running related, you will have the opportunity to submit it and FS will consider creating a new category or sub-category for it

Back to Top

Overview of Geographic Advertising Areas: You may choose only one of the four Area choices listed below for your advertisement. If you are interested in advertising in more than one of the 4 area types listed below, you must submit and pay for separate advertising for each.

• Area 1: USA by major market (within a 50 mile radius of a major metropolitan area) - Members and visitors to Faithful Soles will be able to select from a listing of major metropolitan areas by state in the USA. Once at the page, they will have menu items accessible for the specific type of item(s) or services they are looking to purchase. Advertisements for each category are listed vertically in the left-hand column (in the order shown above under "Business Categories include:") and appear in the order that the businesses within that category signed up to advertise with FS. Members and visitors can go directly to that specific group of advertisers on the page by simply clicking the category of products or services they are looking for. View sample page.
• Area 2: USA by state or state region - States with smaller overall geographic areas, smaller populations and/or sparsely populated areas past a 50 mile radius of a major metropolitan area may be set up with an entire page just for that state, or into state regions (for example, a larger state which may have for example a NE, NW, SE and SW region that would encompass all cities within those areas not within a 50 mile radius of a major metropolitan area, whereas Rhode Island or Delaware may only have a state page due to their size geographically). View sample page.
• Area 3: Countries outside USA - At this time, all countries outside the USA will have all advertisers listed on one page for that country. As major metropolitan areas are identified and warrant separate pages, then those advertisers will be given the option to move their advertisement to the major metropolitan area page, or leave it on the main country page. View sample page.
• Area 4: Stores that have nationwide locations and/or are exclusively online and the vast majority of their sales are to customers all over the USA and/or worldwide - These advertisers will appear at the top of the opening "Running Links" page, which is viewed by all members and visitors accessing that page prior to their going to a specific major market, state, state region or other country. View sample page.

Back to Top

Advertising fees (by Geographic Advertising Areas shown above):

Back to Top

If you have any questions or comments about advertising a business, please email them to Account Services.